Our Story

The Beginning of Our Journey
At that time, the general consensus was that wearing a headscarf created an outdated look and was uncomfortable. Moreover, we found it seriously difficult to find premium quality products that could appeal to both formal invitations and daily use.

We Decided to Design Our Own Brand
If we couldn't find what we were looking for, we asked ourselves why we shouldn't create our own brand. This way, we could offer a solution to other women who were also looking for the same thing. In 2016, we took our first steps in the digital world by reaching out to our customers in Indonesia, Malaysia, and Singapore. Over time, we expanded our product range to include not just scarves, but also bags, brooches, and various fashion accessories. As of 2018, we expanded our reach and began serving our customers with physical stores in selected shopping centers in Indonesia and Malaysia.