Buttonscarves Leaves Its Mark in Paris

Jakarta, October 2025 – Following Buttonscarves' remarkable Dubai event last September, Buttonscarves continues its global journey by opening a new chapter in Paris, the fashion capital of the world. On October 6, 2025, the brand transformed a charming cafe with views of the Eiffel Tower into an elegant reflection of its own identity, hosting its latest Buttonscarves Paris Takeover event.

The venue was redecorated with Buttonscarves' signature Viva Magenta color and monogram pattern, blending a sophisticated stance with the warmth and modernity that define the brand's global aesthetic. This transformation was not merely a continuation of Buttonscarves' international shows but also a deeper expression of the brand's vision: to bring people together through fashion, creativity, and community.

A Meeting in Paris: Buttonscarves Rendezvous

At the event, Buttonscarves also hosted Buttonscarves Rendezvous in Paris, an intimate luncheon that brought together figures from the fashion world, influencers, and creative leaders in the industry. The event set the stage for meaningful conversations on innovation, connection, and the changing role of fashion as a community force. This gathering highlighted how Buttonscarves is building a bridge between Southeast Asia and Europe's fashion capitals.

A Symbolic Relationship and Global Vision

The brand's relationship with Paris has long held symbolic importance.

• 2023: Buttonscarves garnered global attention with its colossal inflatable bag installation placed beneath the Eiffel Tower.

• 2025: Two years later, this story evolved just steps from the same landmark, marking the city once again with a moment that celebrated unity, purpose, and global vision.

"Paris holds a special place in our journey," - Linda Anggrea, CEO of Buttonscarves. "We started here two years ago with a bag installation, and now we return with a deeper purpose: to build relationships, share perspectives, and strengthen our presence as a brand born in Southeast Asia with international validity."

Looking Ahead: Singapore and Beyond

Rendezvous in Paris reinforces Buttonscarves' long-term vision of creating a fashion ecosystem that connects Southeast Asia with the world's leading style capitals. The brand continues its regional growth with a store planned to open in Singapore in 2025, further bringing its signature modern and modest luxury to international audiences.

From Indonesia to the world, Buttonscarves continues to define what modest fashion can look like: confident, connected, and culturally rich.

About Buttonscarves

Buttonscarves, part of Modinity Group, is a leading modest fashion brand with over 50 stores across Indonesia and Malaysia. Known for its elegant designs, innovative storytelling, and bold global vision, the brand has executed notable events in some of the world's most iconic cities, including New York, London, Paris, Singapore, and Dubai. With a loyal community of over 1 million followers, Buttonscarves continues to solidify its place in the fashion world.