Buttonscarves, the renowned Jakarta-based fashion brand, continues its strong ascent in the international arena with a runway show at the prestigious Dubai Fashion Week Spring/Summer 2025 on Thursday, September 5, 2024. This event underscores the brand's growing influence in the global fashion world.
Following its successes at high-profile events such as New York Fashion Week A/W 23-24, London Fashion Week S/S 23-24, Kuala Lumpur Fashion Week, and Istanbul Modest Fashion Week, Buttonscarves has returned with a new collection that blends elegance and originality into a captivating runway experience.
"Lucent Dusk" Collection
The collection, named Lucent Dusk, is presented with a neutral color palette and features luxurious materials such as satin, jacquard, tweed, cotton, and organza. Details like embossed patterns and beaded embellishments add a sophisticated charm to the collection.
As a creative touch, Buttonscarves brought its iconic bags—Nina, Mindy, and Beverly—to the runway in unusual giant sizes, adding a striking element to the show.
Distinguished Guests and Global Participation
The event, held at Dubai Design District (D3), brought together an exclusive audience, including high-level diplomats and celebrities from around the world. Guests included:
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H.E. Husin Bagis: Ambassador of the Republic of Indonesia to the United Arab Emirates.
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Indonesian Celebrities: Alyssa Daguise, Putri Marino, and Laura Basuki.
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International Figures: Malaysian designer Rizman Ruzaini and Egyptian actress Rania Yehia.
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Rawdah Mohamed: The first hijabi editor of Vogue Scandinavia and international supermodel.
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Khadija Al Bastaki: Fashion entrepreneur featured in Forbes Middle East's "Most Powerful Businesswomen 2024" list.
#ButtonscarvesGoesGlobal Initiative
Linda Anggrea, CEO of Buttonscarves, expressed the brand's vision with these words:
"Our dream is to bring our brand to the world stage with the #ButtonscarvesGoesGlobal campaign. By participating in Dubai Fashion Week, we demonstrate that creativity and passion know no bounds. Every step we take is part of our journey to make Buttonscarves a globally recognized brand."
The brand recently featured Halima Aden, the world's first hijabi supermodel, on the runway at Istanbul Modest Fashion Week 2024. Aden was also chosen as the face of "The Crown Series" collection, a strategic move. As part of its promotional efforts, giant iconic bag installations were displayed in fashion capitals such as New York, London, Paris, Kuala Lumpur, and Istanbul.
About Buttonscarves
Founded in 2016, Buttonscarves is a lifestyle brand offering luxury fashion accessories such as scarves, bags, shoes, and brooches. Since 2018, the brand has expanded its retail network, boasting over 50 stores across Indonesia and Malaysia. In early 2024, the brand held an exhibition on Singapore's Orchard Road and conducted marketing activities referencing local culture, demonstrating its commitment to showcasing elegance and creativity on a global scale.
